I offer La Cabaña Design, Marketing, and Photography services. I created their logo when they first opened and continually update and redesign their menu to fit their needs. I manage two of the three locations' social media accounts including paid and organic and take photos needed for this. I’m also currently working on creating a new website on WIX to provide a better user experience for customers than the current website. I also have plans in the near future to leverage SMS to bring more customers in.

 

When I took over their social media accounts, their previous agency was only posting about daily specials, which were experiencing burnout. I pitched a new strategy to the owner to reduce the frequency of daily specials posts, and focus on things that made La Cabaña unique such as secret menu items, limited-time offerings, eye-catching meals and add in some personality with humorous and timely posts. With this strategy, I was able to increase our weekly reach from ~200 to over 5,000. With a small budget, we decided on focusing our paid ad goal on page likes by showing our specials and boosting organic posts that did well.