Promo/Email - Delta Defense 

As part of the promo/email team, I am responsible for all non-member emails, including design, implementation and post send analysis with the ultimate goal of membership purchases. 

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I manage multiple sales page funnels that are shared with 5+ additional teams with over 500,000 sessions every month. I work closely with an optimization team to test our sales pages and funnels to increase the overall conversion rate. One of the latest tests I worked on was beating our 2-year winning sales page chart. The main idea behind the test was to create a chart that was easier to digest and not so overwhelming to prospects. By using 'tool tips' I was able to remove some of the noise on the chart while keeping information available for prospects who are looking for more information. 

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I balance direct response marketing tactics with principles of ux/ui to build trust with consumers and entice them to purchase a $299-$499 Membership.